![]() ![]() We have also increased our outreach to the drumming consumer and made them part of the process, and more players are taking notice as a result. These may sound like two very bold statements, but the significant investments we have made in expanding our USA workshop facilities and making our high-end programs better suited to the boutique dealer have set the stage for some really stunning instruments. We can also deliver hand-customized Reference, Reference Pure, and Masters Maple Reserve series drums with the strongest delivery promise in our industry (14 business days, to be precise) through our Music City Custom Shop. ![]() Pearl offers more custom options for high-end drums than any other drum company with our Masterworks series. Packard: We are having an exceptional year for high-end sales. Our recent Yamaha Drums 50th Anniversary event in Los Angeles, where customers had the opportunity to try all of our series of sets, brought attention to our other high-end series of drum sets like the Absolute Hybrid Maple, Live Custom, and PHX lines. Stephen Fisher: Yamaha sales have improved with our high-end sets compared to last year, mainly due to the launch of the new Recording Custom sets in 2016 and, most recently, our 50th Anniversary sets in 2017. Not our top selling series in units sold due to the price point, but sales are quite steady and growing. Terry Bissette: They are stable and sales are a constant. They’re willing to save up to build their “dream kit.” Our independent dealer network has broken records this year and they know how to service the “dream kit” customer. With so many shell configurations now available, customers can sonically customize their sets, as well visually personalize them. Drummers can choose from our high-quality Performance Series production sets at an exceptional value, or go custom and sky’s the limit! I think we have a very unique value proposition as compared to our boutique competitors. We’re fortunate to enjoy market share at this price point, and we have a breadth of product produced at our California facility that would be considered high-end. Scott Donnell: This a relative question at DW. How are sales of truly upper-tier, high-end drum sets doing for your brand, compared to this same time in 2017? MMR checks in with representatives from five major players in the design and production of high-end drum sets to learn about trends in that market segment, technical innovations, and the strategies of successful dealers who do particularly well with these instruments… ![]()
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